Agricultural Marketing Publications

Organic Produce

Empirically Evaluating Consumer Characteristics and Satisfaction with Organic Products (PDF)
R. Govindasamy, M. DeCongelio, J. Italia, B. Barbour and K. Anderson
Date: May, 2001

Empirically Evaluating Grower Characteristics and Satisfaction with Organic Production (PDF)
R. Govindasamy, J. Italia, M. DeCongelio, K. Anderson and B. Barbour
Date: May, 2000

Biotechnology - Consumer Perceptions

South Korea Public Preferences for Genetically Modified Foods: a Random Parameter Model (PDF)
B. Onyango and R. Govindasamy
Date: Oct. 2004

Measuring U.S. Consumer Preferences for Genetically Modified Foods Using Choice Modeling Experiments: The Role of Price, Product Benefits and Technology (PDF)
B. Onyango, R. Govindasamy and R. M. Nayga
Date: August, 2004

Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis (PDF)
R Govindasamy, B. Onyango, W. Hallman, H. Jang and V. Puduri

Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis (PDF)
B. Onyango, R Govindasamy, W. Hallman, H. Jang and V. Puduri
Date: June 2004

Fin Fish and Shell Fish Consumer Demand

Consumer Perceptions and Preferences for Organic Aquatic Products: Results from the Telephone Survey. (PDF)
L. J. O’Dierno, R. Govindasamy, V. Puduri, J. J. Myers and S. Islam
Date: June, 2006

Identification and Evaluation of Viable Market Opportunities for Organically-Grown Aquatic Products: Results from the Focus Group Meetings. (PDF)
L. J. O’Dierno, S. Islam, R. Govindasamy, J. J. Myers and V. Puduri
Date: December, 2005

Ethnic Produce Marketing

Locally Grown Ethnic Greens and Herbs: Demand Assessments and Production Opportunities for East Coast Farmers (PDF)
Ramu Govindasamy, Kathleen M. Kelley, James E.Simon, Shouan Zhang, Frank Mangan, William J. Sciarappa, Richard W. Van Vranken, Albert Ayeni, Peter Nitzsche, Brian Schilling, Stephen J. Komar, Surendran Arumugam, Isaac Vellangany, Gene McAvoy, Ed Dagar, Chung Heon Park, William Reichert, Robert Pyne, Daniel Giurleo, Kelsey Gustafson, Lisa Giordano, David Byrnes, Rodolfo Juliani and Qingli Wu
Date: August 2014

Identification of Ethnic Greens and Herbs for the East Coast United States of America: Focus Group and Survey Methods Approach (PDF)
Ramu Govindasamy, Kathleen M. Kelley, James E.Simon, Shouan Zhang4, Frank Mangan, William J. Sciarappa, Richard W. Van Vranken, Albert Ayeni, Peter Nitzsche, Brian Schilling, Stephen J. Komar, Surendran Arumugam, Isaac Vellangany, Gene McAvoy, Ed Dagar, Chung Heon Park, William Reichert, Robert Pyne, Daniel Giurleo, Kelsey Gustafson, Lisa Giordano, David Byrnes, Rodolfo Juliani and Qingli Wu
Date: August 2014

DEMOGRAPHICS AND THE MARKETING OF ASIAN AND HISPANIC PRODUCE IN THE EASTERN COASTAL U.S.A.s (PDF)
R. Govindasamy, R. VanVranken, W. Sciarappa, A. Ayeni, V.S.Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy
Date: November 2007 

Survey Methods and Identification of Ethnic Crops for the East Coast in the USA: A Procedural Synopsis (PDF)
R. Govindasamy, R. VanVranken, W. Sciarappa, A. Ayeni, V. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy
Date: May, 2007 

Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States. (PDF)
R. Govindasamy, A. Nemana, V. Puduri, K. Pappas, B. Schilling, J. E. Simon, R. V. Vranken and L. Brown
Date: May, 2006

African Natural Products

An Overview of Marketing of Ghana Natural Product (PDF)
R. Govindasamy, B. Onyango, V. Puduri, J. Simon, H. Juliani, J. Asante-Dartey, H. Arthur, B. Diawuo and D. Acquaye
Date: November, 2006

A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda (PDF)
Ramu Govindasamy, James Simon, Venkat Puduri, H. Rodolfo Juliani, Juliana Asante-Dartey, Hanson Arthur, Bismarck Diawuo, Dan Acquaye, Nicholas Hitimana
Date: November 2006

Consumer Responses and Attitudes

Potential Impact of Agro-terrorism Perceptions on Demand for Locally Grown Products (PDF)
R. Govindasamy, C. Turvey and V. Puduri
Date: November, 2006

Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis. (PDF)
V. Puduri, R. Govindasamy and B. Onyango
Date: June, 2006

Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch (PDF)
Supermarkets to Buy Advertised Specials: An Analysis
R. Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango
Date: June, 2006

Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics (PDF)
R. Govindasamy and J. Italia
Date: January, 1999

The Influence of Socio-Economic Characteristics on Food Advertisement Usage (PDF)
R. Govindasamy and J. Italia
Date: January, 1999

Predicting Consumer Response Toward Pesticide Residues (PDF)
R. Govindasamy, J. Italia, and A. Adelaja
Date: January, 1998

Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis (PDF)
R. Govindasamy and J. Italia
Date: November, 1997

Consumer Response and Perceptions of Integrated Pest Management Produce (PDF)
R. Govindasamy, J. Italia and J. Rabin
Date: May, 1998

Quality of Agricultural Produce: Consumer Preferences and Perceptions (PDF)
R. Govindasamy, J. Italia and C. Liptak
Date: February, 1997

Farmers' Markets

Farmers’ Markets: Consumer Trends, Preferences, and Characteristics (PDF)
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998

Farmers’ Markets: Managers Characteristics and Factors Affecting Market Organization (PDF)
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998

Farmers’ Markets: Producers’ Characteristics and Status of Their Business (PDF)
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998

Jersey Fresh

Consumer Awareness of the Jersey Fresh Promotional Program (PDF)
R. Govindasamy, K. Sullivan, V. Puduri, B. Schilling, and L. Brown
Date: July, 2005

Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey (PDF)
Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown and Venkata Puduri
Date: March, 2004

Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh (PDF)
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: February, 1998

Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh (PDF)
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: March, 1998

Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh (PDF)
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: April, 1998

Ag Tourism

Income Distribution Comparison of Farms with Innovative Activities: A Probabilistic Approach
R. Govindasamy, A. Pingali and F. Hossain
Date: January, 1998